Over-the-top Online Platform Over-the-top (OTT) platforms deliver media services explicitly to viewers via the Internet. OTT provides easy access to films and television contents using cables or satellite providers. OTT content an be accessed directly via using a computer, television, and/or mobile phones. OTT platforms are increasingly popular these days. With OTT video-graphic technology, people can enjoy their favorite shows, movies, and sports available at their fingertips. It is a fast-growing, profitable, and popular method of content delivery among younger audiences, and has a wide range of competition. Netflix, Amazon Prime Video, Hotstar are famous OTT platforms. MODES OF ACCESS Consumers can avail OTT content through phones, smart TVs, set-top boxes, gaming consoles, tablets, and desktop and laptop computers by connecting them to the Internet. 2019 statistics show that more than 45% of the total OTT content streaming audience view throug...